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// pricing

Start free. Upgrade when it pays for itself.

Every plan includes hosted AI, the website widget and unlimited messages with your own AI key. Pro adds lead capture, so your bot doesn't just answer questions, it books customers.

14 days free Start your 14-day Pro trial. No card.It starts when you create your first bot. Every Pro feature, including lead capture.

Plans

2 months free on yearly

Free

For trying it out on one site or side project.

$0/forever

No card, no time limit

Start free →

Includes the 14-day Pro trial

  • 1 bot
  • 100 hosted messages / mo
  • Unlimited with your own AI key
  • 7 days of chat history
  • Basic analytics
  • Widget, iframe & share link
  • "Powered by" badge shown

Starter

For a small business answering questions on its website.

$9/mo

billed monthly

Choose Starter →

Cancel anytime

  • 3 bots
  • 5,000 hosted messages / mo
  • Unlimited with your own AI key
  • 30 days of chat history
  • Full analytics: top questions & gaps
  • Email support
  • "Powered by" badge shown
Most popular

Pro

For businesses that want leads, not just answers.

$19/mo

billed monthly

Lead captureYour bot spots buying intent, collects name, email and phone, and emails you the lead with the chat.
Start free trial →

No card · starts with your first bot

  • 10 bots
  • 10,000 hosted messages / mo
  • Unlimited with your own AI key
  • 3 team seats
  • 90 days of chat history
  • No "Powered by" badge
  • CSV exports of chats & leads
  • Priority support

Agency

For agencies and freelancers running bots for clients.

$99/mo

billed monthly

Choose Agency →

Includes an onboarding call

  • 50 bots
  • 50,000 hosted messages / mo
  • Unlimited with your own AI key
  • 10 team seats
  • Client workspaces + shareable report links
  • Your own badge text & link
  • Everything in Pro, incl. lead capture
  • 1 year of chat history
// the big one

Bring your own AI key. Unlimited messages on every plan, even Free.

Connect your own Claude, ChatGPT, Gemini or Grok key and messages on it are never capped by us. You pay your AI provider directly, at their price, with no markup from us. Our plans pay for bots, features and hosted AI, not per-message tolls.

  • Safety net built in. When your hosted allowance runs out, the bot switches to your key automatically. No dead chat widget.
  • Pick the model per bot. Use a fast, cheap model for FAQs and a stronger one for complex products.
  • Encrypted at rest. Keys are never shown again after you save them.
// add-ons

Need more? Pay once.

Message pack

$9 per 5,000 hosted messages

A busy month? Top up without changing plans. Packs never expire and are only used after your monthly allowance runs out. Buy up to 20 at a time.

Buy from your dashboard →

Done-for-you setup

$199 one-time

No time? We organise your docs, write the bot's instructions, brand it, install it on your site and fine-tune it for 30 days.

See what's included →
// compare plans

Every feature, side by side.

Swipe the table sideways to see every plan →

// pricing faq

Straight answers.

Still unsure? Ask a human; we reply to every message.

How does the 14-day Pro trial work?

Create a free account, then create your first bot. That starts 14 days of Pro: lead capture, no "Powered by" badge, up to 10 bots, CSV exports. No card needed, and it happens once per account. During the trial hosted AI is capped at 500 messages (unlimited with your own key). When it ends you drop to Free unless you upgrade; nothing is deleted.

What counts as a hosted message?

One visitor question answered by our hosted AI. Messages answered with your own AI key don't count toward your allowance at all. Allowances reset on the 1st of each month (UTC).

What happens if I run out of hosted messages?

Your bot keeps going if it can: first it uses any message packs or bonus messages you have, then it switches to your own AI key automatically if you've connected one. Only if neither is available does it show visitors a short "temporarily unavailable" note, and we email you so it never fails silently.

What does "bring your own key" mean?

You paste an API key from Anthropic (Claude), OpenAI (ChatGPT), Google (Gemini) or xAI (Grok). Bots that use it run on your account with that provider, you pay them directly at their rates, and we never cap or mark up those messages. It's available on every plan, including Free.

Can I switch plans or cancel anytime?

Yes. Upgrades and downgrades take effect right away and are prorated by Stripe. If you cancel, you keep your paid features until the end of the period you've paid for, then move to Free.

What happens to my bots if I downgrade?

They stay online and keep their knowledge and history. If you have more bots than your new plan allows, they keep working, but you can't create new ones until you're under the limit. Features your new plan doesn't include, like lead capture on Free, switch off.

How many website pages can I import on each plan?

Each website import takes up to 10 pages on Free, 50 on Starter, 200 on Pro and 500 on Agency, and the 14-day trial uses the Pro limit. Import a single page, the whole site or a sitemap; robots.txt is respected. Paid plans and the trial can re-import a website automatically every week, and on Free you click "Refresh from website" when your site changes. Each bot holds up to 5 million characters of knowledge in total. How website import works.

Do message packs expire?

No. A pack adds 5,000 hosted messages to your account for $9, used only after your monthly allowance runs out, and they carry over month to month until used.

How much do I save with yearly billing?

Yearly billing gets you 2 months free: Starter $90/year, Pro $190/year and Agency $990/year.

Who processes payments?

Stripe. Checkout happens on Stripe's secure page, and we never see or store your card number. Invoices and payment methods are managed in the Stripe customer portal, linked from your dashboard.

What do agencies get?

Agency gives you 50 bots and 10 seats, client workspaces to group bots per client, read-only report links you can send clients (no chat content or personal data), your own badge text and link instead of ours, and an onboarding call.

Is the free plan really free forever?

Yes. The Free plan has no time limit and needs no card: 1 bot and 100 hosted AI messages a month, unlimited when you connect your own AI key. Upgrade only when you need more bots, messages or features.

Do I need a credit card to start?

No. Sign up with your name and email, build a bot and use the 14-day Pro trial without entering a card. You only add payment details at Stripe checkout if you choose a paid plan.

Which plans can remove the "Powered by" badge?

Pro and Agency can hide the "Powered by InstantKnowledgeBot" badge. Agency can also replace it with your own text and link, such as your agency's name. It's also hidden during the free Pro trial, and comes back automatically when the trial ends unless you upgrade.

Is it cheaper to use my own AI key?

It can be at higher volumes. With your own key, we don't cap or mark up messages, and you pay your AI provider per token at their rates, so the cost depends on the model, your documents' size and how many people chat. At low volume, your plan's included hosted messages are usually simpler. Bring your own key, explained.

How does your pricing compare with other chatbot builders?

Vendors measure usage differently: message allowances, credits, per conversation or per resolution. We use a monthly hosted-message allowance per plan, plus unlimited messages on your own key on every plan. Compare the models in AI chatbot pricing explained and our fair roundup of chatbot builders.

Can you build the bot for me?

Yes. The done-for-you setup is a one-time $199: we upload and structure your documents, write the instructions, brand the bot, install it on your site and tweak it for 30 days. See what's included.

Do you have an affiliate program?

Yes. Affiliates earn 30% of payments from customers they refer for 12 months, subject to the program rules. Join the affiliate program.

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